a family history
In his Brussels workshop, Celso Viejo started out in the world of optics by creating cleaning products.
At the time, he also distributed several glasses brands throughout Belgium.
Four years after the foundation of Netoptic, Celso Viejo launched his own eyewear brand: Kinto.
Very quickly, a large network of opticians resellers is woven around Kinto. These links will constitute what will later be the basis of the relationship that Netoptic maintains today with independent opticians.
1990 - 2000
The 1990's were a time of growth. The offices move and the company expands further.
In the early 2000s, Netoptic doubled its workforce.
Under the direction of Celso Viejo, the production moved to Vietnam, a country that now hosts him several months a year.
The success of Kinto in thirty-five years of existence allows Netoptic to develop parallel projects. Thus, in 2013, Celso Viejo launches Malt, a brand of glasses for men.
2017 - 2022
As research and development of Netoptic's production progresses, more brands are added to the portfolio.
40 years of expertise
Know-how and identity
Opticians and us
At Netoptic, we are constantly looking for ways to prove that independents have their place in the heart of a dynamic and constantly evolving market.
While manufacturers are progressively tending to cut out intermediaries in order to increase express sales and reduce costs, we have chosen to work closer to the specialists.
Since the creation of the company, we have developed a continuous link with opticians. Today, these opticians form an extensive network of MALT and KINTO dealers throughout Europe.
" We have built a relationship with opticians based on proximity and collaboration. They are our best ambassadors, and we often ask them for their opinion, their criticism and their suggestions on new proposals... "
We still believe that opticians are the essential collaborators for the final customer: because they are the specialists who will best guide them, we do not conceive of a market reality without them. For this reason, in the future e-shop that will be created on the respective websites of Malt and Kinto, the project will be to include these professionals in the purchase process, while other brands have based their concept on the elimination of them. Once the customer has chosen and purchased a frame online, he or she will select a referring optician who will take care of the rest of the process.
In a context of consumer monopoly, Netoptic stands out as the next alternative: an autonomous and unlimited freedom of creation that allows us to make the customers the first satisfied.